Poolhouse, which was created by the founders of Topgolf and uses technology to track players’ scores, aims to sell its platform to others.
Making a centuries-old game flashier and easy to play in a group already produced a big business in the golf simulator experience Topgolf, which at its peak sold in a deal valued at about $2 billion.
The British entrepreneurs who created Topgolf are now betting that they can apply that same playbook to pool.
The result is Poolhouse, a two-year-old start-up that two months ago opened a two-story, 21,000-square-foot bar in London, but aims to make its technology available far beyond its own pool halls.
The start-up plans to announce on Friday that it has raised $55 million in a new funding round to finance that growth, led by the investment firm Bluestone Equity Partners. (The financing values the start-up at more than $100 million, according to a person with knowledge of the matter who wasn’t authorized to publicly disclose the information.)