The term "monetize" refers to the process of converting non-revenue-generating items into cash flow. It usually develops when new income sources are identified, such as when websites are monetized by selling space to advertisers, or social media...
Menu prices are the powerhouse of a restaurant. A strategically priced menu keeps the lights on, pays your staff, and delivers ingredients to the chopping board. It's also one part of the business you completely control. You can't influence the cost...