When restaurant operators turn their attention to marketing, many focus on their websites, social media, restaurant apps, and loyalty programs. The benchmark for restaurant marketing usually comes in at about 3-6% of sales to marketing. A few...
Our customers can be finicky, steadfast, and somewhat unpredictable. Of course, we love them no matter their inclinations. While changing our menus in relation to changing customer demand and sentiment could result in roller-coaster type upheavals...