A recent SMG survey reaching 27,000 consumers found that over half reported that sustainability was important and brands should do more to protect the environment. When asked about the sustainable practices that mattered the most to them, they responded:
- Leaning on local sources
- Environmentally friendly packaging
Search Google, the all-knowing Sage, and you’ll find endless questions regarding how to know if a restaurant is sustainable, the importance of sustainability, and the indicators of restaurant sustainability. It’s a hot topic, for sure. One study found that consumers will pay an additional 10% at a restaurant as a premium for dining at a green restaurant. Another reported that sustainable seafood options could increase sales by 15%.
Like all new endeavors, the process to become sustainable can feel overwhelming. Where do you start, and is there an ending? Do you remember your last learning experience? Whether a new language, an instrument, or a just-hit-the-market software, what seemed daunting became second nature. As Winston Churchill said, “I am always ready to learn although I do not always like being taught.”
Here, we’ll explore some ‘first steps’ on the road to sustainability.
Utensils and Takeout Orders
According to SMG, guests eat over half of their takeout orders at home. That means that, in all likelihood, over 50% of the utensils and napkins you send home with your guests end up in the trash. A quick question offers an easy fix and one step closer to sustainable practices. Most guests appreciate your consideration for the planet.
Join Ocean Friendly Restaurants
According to the Surfrider Foundation, over 11 million metric tons of plastic waste enter the ocean each year. That equals 24,250,848,840 pounds of plastic. This plastic affects the health of our planet in countless ways, including marine life. Scientists have found that plastic fragments are displacing plankton, becoming the base of the food chain.
The foundation’s Ocean Friendly Restaurants program recognizes restaurants committed to stopping the use of single-use plastics. While it’s free to join and be listed on their website, you do need to meet the following criteria:
- Use reusable foodware, which includes silverware, containers, drinkware, and dinnerware.
- Use paper straws upon request.
- Do not use Styrofoam.
- Do not use plastic bags for takeout.
- Single-use utensils, straws, and condiments are provided only on request.
- No beverages are sold in plastic bottles.
- Follow correct recycling procedures.
Other recommendations, of which you’ll need to live by three, include offering vegetarian and vegan options, practicing water conservation, and establishing energy-efficient practices. Another highly recommended practice is using Seafood Watch and only offering seafood that is on their ‘Best Choice’ or ‘Good Alternative’ list.
Select Products Carefully
As we become more conscientious about how our choices affect our planet as well as the people, animals, plants, and other lifeforms, we find manufacturers are stepping up to the plate and providing solutions.
Modern Restaurant Management recently reported on One Planet. One Table. Launched by Sysco, it contains over 3,500 sustainable items, ranging from grass-fed beef to eco-friendly takeout containers. One example is Sysco’s Earth Plus Agave Straw, a plastic alternative that is biodegradable and cost-competitive.
Sysco also offers consultations to help people ensure profitability while transitioning to sustainable practices and products. In addition to sharing sustainable items that can replace non-sustainable versions, they also recommend strategies for adding plant-based menu items and practicing zero-waste cooking.
FAQS
What is sustainability in the restaurant industry?
A sustainable restaurant is committed to minimizing its environmental impact, such as reducing its carbon footprint. It consciously selects food, products, services, and supplies and obtains them from suppliers who are also committed to the environment and animal welfare.
How can you tell if a restaurant is sustainable?
Sustainability is about reducing one’s footprint. One of the essential requirements is locally sourced products. This reduces carbon emissions while supporting local farmers and other businesses. Vegan restaurants are also considered more sustainable and environmentally friendly.
Packaging is another big concern, with more restaurants striving to get away from plastics and use eco-friendly materials. Many have initiated composting and looked at other ways to reduce trash.
Where is the best place to start? Almost everyone has their passion zone, whether supporting animal welfare or the health of the seas. Find your zone and begin.
