Even though the hot days of summer are still upon us, it’s that time of year when we look to the next season, planning for what’s to come. The kids are already going back to school and, before you know it, the leaves will be changing and spice lattes will be in demand.
So, even if you’re not one of the seasonal operators that do a 360-degree turn four times a year, it’s a good idea to get your customers excited about some items that are only available for a limited time. Statistics give a big thumbs-up for a seasonal shift, linking these menus to a 26% increase in orders. It also allows you to forage locally, supporting your community and increasing your sustainable practices.
By sourcing locally, you help reduce the impact on the environment inherent in the transportation of food, reducing your carbon footprint. You’re providing your guests with fresher, healthier food while bolstering local relationships. It’s also surprisingly cost-effective. One of the best reasons is that your customers will appreciate locally-grown food and the support of local businesses.
For those who have the opportunity to source locally, your menu will be decided by what’s available. Are you ready to embrace a fall seasonal menu, or at least add or switch out a few food items and beverages? Then, read on.
Fall: The Time of the Harvest
Cornucopia is a symbol of fall and the coming harvest, and it translates to horn of plenty. This horn-shaped basket overflows with vegetables, fruits, leaves, and flowers, representing good fortune and a cup that runneth over. In Greek and Roman mythology, it represented prosperity and abundance.
For operators looking to add a touch of fall decoration, cornucopias, fall leaves, and gourds are all good additions, reminding guests and staff to recognize the things they are thankful for and live each day with a mindset of abundance.
Dishes for the Season
Fall foods embrace comfort with flavors ranging from earthy and nutty to spicy. A fall salad addition may incorporate cranberries, goat cheese, arugula, apples, and walnuts. Roasted squash is almost always on a fall seasonal menu. Determine what’s in your area, roast it with some olive oil and herbs, and, when done, combine it with dried berries, nuts, and pomegranates and top with a vinaigrette.
It’s also time to bring the warm fall soups back to the menu. Butternut squash soup is always a favorite, and 2024 just happens to be the “Year of the Squash,” according to the National Garden Bureau. Some other popular squash varieties include delicata, sugar pumpkin, and zucchini.
Many guests these days are particularly health conscious and appreciate a little writeup on the health benefits. Acorn squash is filled with antioxidants and is rich in vitamins A and C. It also contains folate, calcium, potassium, and magnesium, making it a good immunity booster that also supports healthy bones and blood vessels.
According to GrubHub, almost 60% of diners say they’re likelier to purchase an item on a menu if its described as seasonal. You really can’t beat LTOs to provide a sense of urgency.
Cracker Barrel recently launched eight new fall menu items, including a Signature Fried Apple French Toast Bake, a Southern Apple Cobbler, and a Hashbrown Casserole Shepherd’s Pie.
Accompanying Beverages
Many cocktails align with the changing season. Autumn Breeze Martini is a mixture of bourbon, apple cider, and cinnamon. This is also the time to get out the bourbon whisky tastings. Some of the top-rated include Buffalo Trace Kentucky Straight and Woodford Reserve Kentucky Derby 50 Limited Edition.
Autumn will be here before you know it, along with the cravings this season brings. It’s a time when sweaters find their way out of storage and simple comfort foods reign supreme. Anyone for a puff pastry pot pie?
